Our Team

Elite Public Relations is headed by former Herald Sun Money and Property editor Craig Binnie – a journalist with more than 20 years media experience.
It employs 43 current and former print, radio and television journalists with experience in every major media organisation in Australia with particular focus on Melbourne, Sydney, Perth and Brisbane.
Only journalists with proven expertise and experience in a particular field will be assigned to work on your project.
We do not employ or assign junior reporters.
Using only senior journalists maximises the chance of securing media coverage and of developing a successful marketing campaign.
That is why Elite Public Relations is considered one of the best PR companies in Australia. There is no other PR firm in the country that comes close to being able to offer the same level of expertise.
Elite represents small companies through to some of the wealthiest individuals in Australia, China, the UAE and Russia.

Team members either hold or have held the positions of:

  • Chiefs of staff
  • News editors
  • Business Editors
  • Property editors
  • Political editors and writers
  • Health reporters
  • Education reporters
  • Local government reporters
  • Transport reporters
  • Travel writers and editors
  • Crime reporters
  • Colour writers
  • Sub editors
  • News readers (radio and television)
  • Photographers (print and television)
  • Graphic artists